Frequently Asked Questions

  • Can AI Respondents <really> answer surveys?
    • Yes, we have tested our AI Respondent panels over the last year with dozens of leading companies in election polling, consumer packaged goods, healthcare, financial services, pharmaceuticals, quick-serve restaurants and professional sports teams - to name a few.  In each case, we were able to create AI Respondent panels that answered as accurately as  human panels.
  • What are the advantages of AI Respondents?
    • To answer this question, we need to first answer - what's wrong with human respondents?
      • 63% of market researchers expect some level of fraud in any human sample of survey takers. 64% have had a project negatively impacted by fraud. 56% claim their decision-making has been impacted by fraud.
      • The fact is that any sample of human survey takers contains 
        • Fake respondents
        • Bots (bad, stupid ones - not like ours based on real humans)
        • Low-effort respondents
        • Duplicate respondents
        • And surveyors frequently DO NOT have enough human respondents
    • AI-powered Respondents perform better than unfocused humans. 
      • No more unreliable, incomplete responses. 
        • The AI Respondents answer earnestly and in detail.  
      • No more fakes, dupes or low-effort respondents. 
        •  Each AI Respondent is the "digital twin" of a corresponding human respondent that we created using anonymized, public domain voter data that contains demographic and behavioral data.  The AI Respondent really thinks and answers like the human it was based upon.
      • Vast respondent pools that are easy to access
        • We have constructed US General Population datasets of thousands of AI Respondents, as well as specialized populations of hard to reach audiences.  No more "oh shoot I only have ten respondents from Reddit - and they're all Redditors lol"
      • Get answers in hours, not days or weeks. 
        • The actual query sessions take hours, but our turnaround is slightly longer given the number of query sessions we have in the queue.
  • How are your AI-powered respondents better than paid-for human panels I can can buy elsewhere? 
    • We firmly believe that based on all the above, you're probably going to get better results with an AI panel versus say an apathetic, potentially fraudulent human panel.  
    • As AI respondents answer your survey, you can expect high quality, attentive participants providing thoughtful and detailed responses.
    • Sometimes, you can't even easily find a paid human panel for what you're looking for.  We have tailored AI-powered panels if you need to query difficult to reach populations such as HCPs, minorities, GenZ, etc.
    • At the end of the day, while we emphasize "better", we are also most likely faster and cheaper than corresponding paid-for human panels.  
    • Also, if you're on the fence, you can try a survey of one question to 100 of our AI respondents for FREE :)
    AI is the Future of Market Research
  • Human panels are mostly flawed. AI-powered respondents, when based on real people, are not. With our AI panels, it's possible to obtain clean, accurate, and actionable insights—every time. Use our AI panel services and get better answers to your surveys.
  • Tell me more about your company?
    • We are a venture-backed startup based in Los Angeles.  You can read more about us at www.xpolls.ai